The advertising director for a guitar manufacturer has been tasked with optimizing their company’s Google Search campaign. How can they use the optimization score to benefit their campaign?
- To compare the efficacy of their ad text creative with that of other ads, identifying opportunities for enhancements.
- To find how close their campaign is from being optimized for performance to its full potential.
- To judge the popularity of their website compared to others, helping them better understand their market share.
- To understand the network performance of their website, revealing optimization opportunities.
The correct answer is:
- To find how close their campaign is from being optimized for performance to its full potential.
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