Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

• The ad will lead to a higher cost-per-click for the advertiser.
• The higher expected click-through rate will lead to a higher Ad Rank.
• The advertiser will receive more bids in the auction.
• The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.

The correct answer is:

• The higher expected click-through rate will lead to a higher Ad Rank.

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