You’re thinking about using automated bidding to improve the efficiency of your campaign management process. What are three ways automated bidding can improve efficiency?

  • By setting manual bids for specific times of the day
  • By setting minimum and maximum bid values according to the daily budget
  • By saving time and marketing resources
  • By integrating a large variety of signals to evaluate user intent
  • By setting the appropriate bid for each and every auction.

The correct answer is:

  • By saving time and marketing resources
  • By integrating a large variety of signals to evaluate user intent
  • By setting the appropriate bid for each and every auction.

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