Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?

• He hasn’t supplied a link for the ad.
• He has too much information listed in his ad extensions.
• Users may be misspelling his keywords.
• His bid for the ad is too low.

The correct answer is:

• His bid for the ad is too low.

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