How should marketers use AI-powered Search ads to accomplish their business goals?

  • Use exact match keywords to help AI-powered Search reach specific audiences.
  • Reduce and reinvest paid search budgets in high-quality image assets.
  • Leverage broad match, Smart Bidding, and Responsive Search Ads together.
  • Rely on manual bidding for queries marketers anticipate delivering the most value.

The correct answer is:

  • Leverage broad match, Smart Bidding, and Responsive Search Ads together.

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