How can Google AI help marketers reach potential customers?

By predicting the value of every query for the next quarter, thus empowering Smart Bidding to help marketers plan their spend.
By equipping responsive search ads to offer recommendations for optimizing marketers’ websites
By defining business goals for marketers based on their offline conversion data
By recognizing nuance in human language and using that capability to help connect marketers to people searching for their offerings

The correct answer is:

By recognizing nuance in human language and using that capability to help connect marketers to people searching for their offerings.