Which of the below are best practices when setting up Amazon DSP campaigns?

• Based on an audience’s size and its relevance to your brand, you can either organize bids in a tiered structure or increase bids on the highest-performing and most-relevant audiences.
• Break out your campaign’s line items by device type, audience and supply type, Amazon O&O, and third-party sites and apps.
• Set up cross-device campaigns to engage with your intended audiences on sites, apps, and devices.

The correct answer is:

• Based on an audience’s size and its relevance to your brand, you can either organize bids in a tiered structure or increase bids on the highest-performing and most-relevant audiences.
• Break out your campaign’s line items by device type, audience and supply type, Amazon O&O, and third-party sites and apps.
• Set up cross-device campaigns to engage with your intended audiences on sites, apps, and devices.

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