You’re working with a well-known manufacturer of athletic apparel. They produce many types of sneakers for various sports, and they want to understand how customers convert on those various items. Within your client’s Search Ads 360 account, what should you set up?

  • Data-driven attribution
  • Custom Floodlight variables
  • Budget bid strategies
  • Conversion cart data

The correct answer is:

  • Custom Floodlight variables

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