Search Ads 360 Certification

Your client, a manufacturer of camping equipment, wants to maximize conversions at a specific target spend. What would their Search Ads 360 bidding strategy be?

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  • It would be target cost-per-acquisition (tCPA).
  • It would be target return on ad spend (tROAS).
  • It would be to budget bid strategies for clicks.
  • It would be to budget bid strategies for conversions.

The correct answer is:

  • It would be to budget bid strategies for conversions.

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