Search Ads 360 Certification

If you realize that Search Ads 360 is defaulting to a basic linear attribution model you previously generated instead of using the data-driven model you set up last week, how might you explain that occurrence?

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  • By saying that the number of clicks and conversions falls below the data requirements.
  • By saying that historical data is transferring to the new model created.
  • By saying that the model was created during the bid strategies learning period.
  • By saying that there are too many keywords included in the bid strategy.

The correct answer is:

  • By saying that the number of clicks and conversions falls below the data requirements.

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