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Amazon DSP Certification 

Which of the following is NOT a true statement?

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  • The majority of programmatic ads are purchased using a CPM or dCPM model.
  • The buying process for programmatic advertising is automated.
  • Programmatic advertising analyzes each impression against an advertisers’ goals in real-time.
  • Programmatic advertising relies on manual insertion orders and requests for proposals (RFPs).

The correct answer is:

  • Programmatic advertising relies on manual insertion orders and requests for proposals (RFPs).

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