Google Ads Video Certification 

How should you improve a video ad’s effectiveness in post-production?

Editorial Staff
  • Remove supers so they don’t compete with the audio.
  • Add closed captions since most viewers will watch with sound off.
  • Increase the pace and tighten the framing.
  • Lower the brightness to optimize for mobile device viewing.

The correct answer is:

  • Increase the pace and tighten the framing.

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