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Microsoft Advertising Search Certification 

Contoso Coffee chain of coffee shops is eager to ensure they bid on the brand keyword ‘Contoso Coffee’. Why?

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  • They specify an exact location.
  • Matched queries are likely to be from customers interested in any coffee shop chain.
  • They target a broad pool of shoppers.
  • Brand keywords target a broad pool of customers interested in a product category or type.

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Tailspin Fences and Gates Inc. does not want its ad to display when a customer searches for ‘Bill Gates’. To avoid displaying an ad when a customer searches for ‘Bill Gates’, which Microsoft Advertising option should they select?

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What level or levels can ad targets be set?

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Dynamic Search Ads automatically target relevant search queries based on the content of your keyword list, and are dynamically created to respond to these keywords.

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