Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?

A one-off video in which the brand is highlighted
An integrated approach in which the brand collaborates with multiple creators to weave in the brand story
A series of brand videos in which the creator is mentioned throughout
A creator video in which the brand’s message is integrated or shared via a “shout out”

The correct answer is:

A creator video in which the brand’s message is integrated or shared via a “shout out”.