When integrating social media into your broader omnichannel strategy, it’s crucial to do which of the following?

Ignore the analytics provided by social media platforms.
Overuse boilerplate content across all channels.
Use insights from social media platforms to understand customer interests, preferences, and behaviors.
Focus on a single social media platform, neglecting all others.

The correct answer is:

Use insights from social media platforms to understand customer interests, preferences, and behaviors.