Why should you limit the number of form fields you use on your form?

Trick question! You should ask for all of a contact’s information up front so you can personalize every conversation moving forward.
The information you ask for should be a fair exchange for the content you’re offering.
Nobody has time to fill out a long form.
Short forms show that you don’t really want to learn more about a prospect.

The correct answer is:

The information you ask for should be a fair exchange for the content you’re offering.