Advertisers should consider First View when they want to: (Select all that apply.)

Maximize watch time with a format typically watched longer than other Twitter timeline formats
Drive wesbite traffic and lower-funnel objectives
Be the first thing people see when they open Twitter, when memory response is highest
Drive a higher brand and message recall

The correct answer is:

Maximize watch time with a format typically watched longer than other Twitter timeline formats
Be the first thing people see when they open Twitter, when memory response is highest
Drive a higher brand and message recall