Adaeze is an advertiser at an athletic wear company promoting a new women’s running shoe. She used audience insights to determine that shoppers most likely to engage with her brand were married women, so she tailored her creative to best reach this audience. Which audience insight did she use to learn this?
- Purchase frequency
- Overlap reports
- Demographic
- Timing
The correct answer is:
- Demographic
🎓 Get all the latest and 100% correct Amazon Ads Campaign Planning Certification Exam Answers