AirBnB is always optimizing their homepage to create an exciting and engaging experience for website visitors. Looking below, how is this homepage optimized to entice visitors to book a trip? Select all that apply.

It has customer testimonials on the homepage that tell real-world stories of why to use the product.
It includes the destination and date search form that most visitors come looking for up front, guiding visitors to the logical next step.
It’s easy to consume. The impactful image almost acts like a story.
The primary call-to-action (“Search”) contrasts with the background and stands out; but the secondary call-to-action for hosts is visible above the fold, too.

The correct answer is:

It includes the destination and date search form that most visitors come looking for up front, guiding visitors to the logical next step.
It’s easy to consume. The impactful image almost acts like a story.
The primary call-to-action (“Search”) contrasts with the background and stands out; but the secondary call-to-action for hosts is visible above the fold, too.