Alberto has been researching what makes a user-focused organization a successful one. During this research, Alberto has come to realize that everyone plays a part in optimizing the user experience on an ongoing basis. What is the marketer’s part in optimizing the user experience on an ongoing basis?

Aligning with developers to create options for testing site and app improvements
Running tests across advertising platforms and implementing results to improve efforts
Implementing tracking for measurable outcomes and share data across teams
Supporting and encouraging testing and enabling budgets to allow for it

The correct answer is:

Running tests across advertising platforms and implementing results to improve efforts.