Why is building trust considered critical for a brand in digital marketing?
It guarantees positive word-of-mouth reviews from customers. It automatically ranks a brand higher in search engine results. It helps brands
Read moreAuthor: Certificate Land
Select all that apply. Which of the following are trends that drive online consumer behavior?
Loyalty programs Social media influence Privacy considerations Personalization Omnichannel experiences The correct answer is: Social media influence Privacy considerations Personalization
Read moreSelect all that apply. Which of the following are key factors that increase consumers’ likelihood to trust marketers with their private information during online interactions?
Demonstration of a clear value exchange Transparency about data collection and usage practices Widespread use of popular social media influencers
Read moreFreshBites is a new online store selling meal kits. It has a limited marketing budget but wants to quickly build brand recognition and make its name memorable for potential customers. Which of the following strategies is most likely to use the availability heuristic to help FreshBites build initial brand recognition?
To highlight a limited-time discount code that’s valid for 24 hours on their website and social media To feature detailed
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