Which of the following is NOT a cognitive bias?
Availability heuristic Bandwagon effect Retrospective cascade Scarcity bias The correct answer is: Retrospective cascade.
Read moreAuthor: Certificate Land
Select all that apply. You want to ethically use both scarcity bias and the bandwagon effect in your marketing. Which of the following are appropriate ways of doing so?
Implementing real-time inventory updates on product pages and email alerts to show low stock when applicable Showcasing authentic customer testimonials
Read moreSelect all that apply. You’re reviewing your digital presence and notice that contacts often drop off when navigating your website and receiving email communications. To create a more cohesive, trustworthy, and positive user experience, which of the following actions should you take?
Redesign your email templates with significantly different layouts and visual styles to keep them fresh and unexpected. Use high-quality, relevant
Read moreYou notice that your website’s blog post receives a lot of traffic, but few visitors click through to your product page. What could be a data-driven next step?
Increase the number of blog posts on the topics readers care about. Focus your efforts on paid advertising. Add a
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