Which statement best describes the current relationship between organic and paid social media?
Organic and paid social media are completely separate strategies that shouldn’t overlap. Paid social media has replaced the need for
Read moreAuthor: Certificate Land
A software company launches a social media ad campaign to increase brand awareness. After two weeks, they have achieved 500,000 impressions and a reach of 50,000, but only 100 clicks to their website. The marketing manager wants to immediately increase the budget to get more clicks. What should they do first?
Increase the budget immediately to get more clicks. Change the campaign goal from awareness to conversion. Review whether the campaign
Read moreA B2B software company has created great content that performs well organically, but their website traffic from social media is disappointing. Which of the following strategies should they consider?
Stop creating organic content and focus on paid ads. Post the same content more frequently across all platforms. Optimize their
Read moreWhen setting up social media advertising campaigns, what is recommended for beginners regarding budget allocation?
Start with the maximum budget possible to get immediate results. Allocate budget equally across all available platforms. Begin with a
Read more