Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to find this data.
What should she do?
- She should look at total conversions, which automatically include view-through conversions.
- View-through conversions isn’t a default column in the performance report. She should add her total interactions with her total conversions.
- View-through conversions isn’t a default column in the performance report. She should customize her columns to include it.
- View-through conversions isn’t a default column in the performance report. She should find the view-through conversions in the asset report.
The correct answer is:
- View-through conversions isn’t a default column in the performance report. She should customize her columns to include it.