What’s a best practice to follow when designing an experiment to test Performance Max campaigns?
Create a new CPA or ROAS goal for Performance Max campaigns to achieve. Keep Performance Max budget limited to 10%
Read moreCreate a new CPA or ROAS goal for Performance Max campaigns to achieve. Keep Performance Max budget limited to 10%
Read moreMaximize clicks Target ROAS Maximize conversions Target Impression Share The correct answer is: Target ROAS. 🎓 Get all the latest
Read moreWith fixed annual budgets that don’t adjust according to demand With quarterly budgets that don’t need prior approval to be
Read moreAdd more phrase and exact match keywords to improve reach. Eliminate negative keywords that could block relevant traffic. Ignore suggestions
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