Why are broad match keywords so important?
They guarantee that a keyword’s core concept is present in the search term while reaching a volume comprable to what
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What’s the significance of conversion delay?
It refers to the load time for a page that is used to measure conversion actions on the advertiser’s site
Read moreA digital marketing manager for a large retailer manages a fully flexible budget for their campaigns. Which best practice should they follow in order to maximize results from their flexible budget?
Cap budgets at the average daily spend to eliminate unnecessary budget usage during seasonal periods. Use shared budgets and portfolio
Read moreHow does uncapping budgets help to fully capture AI’s benefits?
Campaigns need enough budget flexibility to maximize AI’s potential. AI only works in newly created campaigns with budgets of $1,000
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