Hubspot Digital Marketing Certification 

CodeCrafters is a B2B company that sells custom software solutions. They noticed some leads spend a significant amount of time browsing detailed feature pages but leave without signing up for a demo or downloading resources. Which of the following is the most effective approach for CodeCrafters to engage these leads using email marketing?

Certificate Land
  • Adding these leads to a general newsletter list that sends weekly company updates and promotional offers
  • Segmenting these leads by time spent on specific feature pages and sending trigger-based emails soon after their website visit, including relevant case studies or success stories
  • Sending these leads a survey via email asking why they didn’t sign up or download resources
  • Using smart content in emails to dynamically show different feature content based on pages they visited, without segmentation or specific triggers

The correct answer is:

  • Segmenting these leads by time spent on specific feature pages and sending trigger-based emails soon after their website visit, including relevant case studies or success stories.