Hubspot Digital Marketing Certification 

What should you consider when selecting keywords to guide your content strategy?

Certificate Land
  • Keywords that appear on competitor websites
  • Keywords with high search volume and alignments with business goals
  • Keywords that have seasonal popularity but low relevance to your business
  • Keywords that are trending on social media platforms regardless of relevance

The correct answer is:

  • Keywords with high search volume and alignments with business goals.