Display & Video 360 Certification 

If an advertiser participates in a private auction and their bid isn’t the highest, what happens?

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  • The deal is automatically canceled for the advertiser.
  • The advertiser still receives half the deal impressions.
  • All deal impressions go to the advertiser with the highest bid.
  • The advertiser automatically wins the auction.

The correct answer is:

  • All deal impressions go to the advertiser with the highest bid.

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