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Amazon DSP Certification

For which advertising method are prices negotiated and based on a ﬁxed CPM with no auction involved?

May 29, 2021 Certificate Land

Programmatic advertising
Direct advertising

The correct answer is:

Direct advertising.

🎓 Get all the latest and 100% correct Amazon DSP Certification Exam Answers

← Which supply option should an advertiser select to access inventory from Amazon’s direct publisher integration?
The World Times, a publisher, has set their inventory’s price floor to $1.00. Advertiser A bids $0.89, Advertiser B bids $1.04, and Advertiser C bids $1.11. What is the outcome in a first-price auction? →

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True or false? Advertisers are allowed to edit an Amazon customer review to appear in an ad if the review contains spelling or grammatical errors.

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