Greta is an SEO professional working for a large law firm. She is gathering her monthly reports on their website performance, and her manager has asked that she focus on demonstrating how SEO is contributing to the business’ bottom line. What type of report should Greta pull in order to best show the ROI of SEO?

A goal completion report, which shows which pages are generating the most form submissions
A content to leads report, that shows which pages are converting the most leads
A keyword rank report, which shows the overall web presence of their keywords
A top pages report, which shows which pages are generating the most traffic to their website

The correct answer is:

A content to leads report, that shows which pages are converting the most leads