How can advertisers calculate return on ad spend and other cost based metrics?
- It is not possible to calculate Return on ad spend and other cost based metrics.
- Return on ad spend and other cost based metrics are available within your Amazon Attribution console.
- Calculate cost efficiency metrics, such as Return on ad spend, Cost per purchase, and Cost per DPV, by exporting your Amazon Attribution reporting and adding in your media cost offline.
- Register for Amazon Attribution cost reports.
The correct answer is:
- Calculate cost efficiency metrics, such as Return on ad spend, Cost per purchase, and Cost per DPV, by exporting your Amazon Attribution reporting and adding in your media cost offline.
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