How can advertisers, with the marketing objective of generating leads, optimize their Performance Max campaigns for value?

Build value rules based on audiences known to visit a local store.
Use a Maximize conversions bidding strategy to drive conversion volume.
Create a strategy of importing offline values by using enhanced conversions for leads.
Create a Maximize Clicks bidding strategy to drive website traffic volume.

The correct answer is:

Create a strategy of importing offline values by using enhanced conversions for leads.