How do Omnichannel customers behave when making a purchase?

Omnichannel customers make purchases in-store only and account for disproportionately more sales
Omnichannel customers interact with a product or service digitally multiple times before purchasing
Omnichannel customers make purchases in silos, either online and in-person
Omnichannel customers interact with a product or service at the store versus digitally

The correct answer is:

Omnichannel customers interact with a product or service digitally multiple times before purchasing.