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HubSpot Inbound Marketing Optimization Certification 

How does HubSpot use UTM parameters to categorize traffic to your website?

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  • Any visitor coming to your website using a URL with UTM parameters is filtered out of your HubSpot analytics.
  • Any visitor coming to your website using a URL with UTM parameters will be filtered into their corresponding traffic sources in HubSpot.
  • Any visitor coming to your website using a URL with UTM parameters will be attributed to a visit to your site from Google.
  • Any visitor coming to your website using a URL with UTM parameters will be converted by HubSpot into a contact record.

The correct answer is:

  • Any visitor coming to your website using a URL with UTM parameters will be filtered into their corresponding traffic sources in HubSpot.

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