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Microsoft Advertising Search Certification 

How is a click-through rate defined?

Certificate Land
  • Number of conversions ÷ Number of clicks as a %
  • Number of impressions ÷ Number of clicks as a %
  • Number of clicks ÷ Number of conversions as a %
  • Number of clicks ÷ Number of impressions as a %

The correct answer is:

  • Number of clicks ÷ Number of impressions as a %

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