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Microsoft Advertising Search Certification 

How many Universal Event Tracking (UET) tags are needed per advertiser website?

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  • 5 UET tags – One for each of the 5 features it enables.
  • 2 UET tags – One for remarketing and one for conversion tracking.
  • No UET tags – The UET tag is placed on Bing.com.
  • 1 UET tag- One tag that performs all functions.

The correct answer is:

  • 1 UET tag- One tag that performs all functions.

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