Search Ads 360 Certification 

If your business goal is to learn how long it takes users to purchase your product after selecting your ad, what metric should you follow in Search Ads 360?

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  • Follow learning period
  • Follow target cost-per-acquisition (tCPA)
  • Follow target return on ad spend (tROAS)
  • Follow conversion delay

The correct answer is:

  • Follow conversion delay

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