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HubSpot Digital Advertising Certification 

If your business has a short buying cycle, which attribution model should you use?

February 25, 2021 Certificate Land
  • First and last
  • First-touch
  • Linear
  • Simple decay

The correct answer is:

  • Simple decay.

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  • ← If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?
  • A/B testing (split testing) is the process of: →

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