It is important to translate your vision into a revenue goal for all of the following reasons EXCEPT:
- Revenue is a metric that’s easily understood by executive leaders.
- Revenue is a metric that marketing and sales can both contribute to.
- Translating the vision into a revenue goal makes the vision more concrete.
- Translating the vision into a revenue goal makes the vision easier to achieve.
The correct answer is:
- Translating the vision into a revenue goal makes the vision easier to achieve.
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