A Lot Of Factors Can Affect How Well A Website Will Rank On Search Engines. What Role Does Metadata Have In This Process?

Helps your website stand out from the competition
Allows you to input lots of keywords so that you appear for all of them
Provides search engines with more consistent and clear information about what’s on the website
Allows you to place sales promotion offers within the search results

The correct answer is:

Provides search engines with more consistent and clear information about what’s on the website.