A marketer wants to unify every touchpoint in a multi-channel campaign. According to the omnichannel strategy, what role does the website play?
- It provides a repository for downloadable files and resources.
- It is used to display promotional banners that aren’t shown elsewhere.
- It acts as a centerpiece of your brand by connecting all marketing efforts.
- It is a supplementary tool for posting content.
The correct answer is:
- It acts as a centerpiece of your brand by connecting all marketing efforts.