A marketing manager is concerned about AI replacing human marketers. Which of the following is the most accurate way to describe AI’s role in marketing?
- AI is designed to fully automate all marketing decisions.
- AI should be used primarily for basic data entry tasks.
- AI handles repetitive tasks, allowing marketers to focus on strategy and creativity.
- AI is too unreliable to be trusted with important marketing functions.
The correct answer is:
- AI handles repetitive tasks, allowing marketers to focus on strategy and creativity.