An online bicycle retailer wants to create a Performance Max campaign to help them drive sales for a new line of electric bicycles. What first step should they take with Performance Max?

Put any Smart Bidding strategy into action in order to make bids across channels using AI.
Limit sharing audience data to prevent human input from interfering with AI-powered operations.
Build strong creatives that are tailored toward the electric bicycles they’re selling.
Make their Google Merchant account separate from their Google Ads account as a means of avoiding overlap.

The correct answer is:

Build strong creatives that are tailored toward the electric bicycles they’re selling.