An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their sneaker category. How should they get started with Performance Max?

Use any Smart Bidding strategy to make bids across channels with AI.
Limit sharing audience data in order to allow AI to operate without human input.
Build strong creatives customized to their sneaker products or offers.
Separate their Google Merchant Center account from their Google Ads account to avoid overlap.

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