Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app.
What phase does this fall under?
- Launch
- Growth
- Engagement
- Maturity
The correct answer is:
- Maturity.
- An eCommerce app received 500 installs, resulting in $1,000 in revenue.
- Jasmeet’s a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago, and she learns the assets haven’t been updated since launch. What two things should Jasmeet do next? (Choose two.)