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Google Mobile Experience Certification 

Rachelle is new to conversion rate optimization but is eager to get started. Which of the following steps should be her first priority?

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  • Using data and user feedback to identify areas of opportunity
  • Implementing an A/B test on the homepage
  • Speaking to the developer team about implementing changes
  • Creating a hypothesis to test based on her preferences

The correct answer is:

  • Using data and user feedback to identify areas of opportunity.

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