A resort wants to pay a premium to advertise on the homepage of multiple online travel agencies, but they also want the flexibility of backing out of the deal if weather conditions aren’t optimal near launch day. What Display & Video 360 deal types will meet their requirements?
- Preferred deal or Private Auction deal
- Preferred deal or Programmatic Guaranteed deal
- Programmatic Guaranteed deal or Open Auction deal
- Private Auction deal or Open Auction deal
The correct answer is:
- Preferred deal or Private Auction deal.
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