Shani’s Shoes is an online store where customers can buy running shoes. A number of customers are adding shoes to their cart, but then leave the site. Which of the following is a characteristic of Dynamic Marketing which Shani’s Shoes can take advantage of?

• Ads triggered by the keyword ‘shoes’ will be shown to the searcher.
• Ads featuring running shoes can be shown to the searcher.
• Ads featuring exactly the same pair of running shoes can be shown to the searcher.
• Standard campaign ads will be shown to searchers because they did not purchase the running shoes.

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