Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?

• It allows for more time to focus on strategy and creating customer experiences.
• It’s an efficient way to learn what account structures are being used by similar businesses.
• It’s an automated solution to communicate with clients using faster response times.
• It’s a practical way to automatically convert client briefs into fully functional account structures.

The correct answer is:

• It allows for more time to focus on strategy and creating customer experiences.